EMPOWERING your in-house social media team.
A MODERN PLAN FOR THE NEW NORMAL.
The world is changing, and so is the way businesses communicate with their customers. For many, the need to focus resources on operations and employees takes priority over marketing. With that comes the need to creatively find team members on staff, often sharing multiple roles, to handle social media and other marketing channels that would normally be handled by an outside partner.
In addition to our full social media management services, Manta Creative has developed a program to support your in-house team, without the need to utilize excessive resources or commit to a long-term retainer agreement. We will begin by auditing the current social media and marketing channels, as well as deep dive into the competitor landscape. With that research, we will develop an extensive strategy that will define the goals, brand voice, platform use, content approach, and an actionable plan to help raise awareness and increase revenue for your business. Finally, we will work with your team to train them on the plan and platforms, so they can be effective in executing the strategy moving forward.
AUDIT.
Follower Analysis
Post Performance
Content Themes
Posting Cadence
Brand Messaging
Platform Use
Competitor Audit
Analysis
STRATEGY.
Define Target Demographics
Platforms to Activate
Platform Specific Approach
Content
Posting Cadence
Community Management
Metrics that Matter
Brand Voice
Visual Strategy
Campaigns
Community Management Strategy
Influencer Activations
Follower Growth Recommendations
Partnerships
Advertising Recommendations
TRAINING.
Review of Audit and Strategy
Photography for Social Media Training
Content Calendars
Tracking and Reporting
Community Management Tactics
Tools/Software Overview
Reporting
Scheduling
Photo/Video Editing
File Management
Follower Growth Strategy
Creating IRL Moments